Rodeo chronicles the lives of a group of professional cowboys and cowgirls as they compete in what ranks as one of the most dangerous contemporary spectacles in North America. Shrouded in the mystique of the ‘Old West’, Rodeo offers up unparalleled images and stories of a colourful culture where ritualistic lore and impassioned bravado are a way of life.

With unprecedented access to the inner sanctum of the Professional Rodeo circuit, Rodeo showcases virtues we’d all like to possess: courage, strength, athletic skill, character, and perseverance. Rodeo explores the characters, the families, the danger, the rivalry, and the inevitable stress of life on the road. Not everyone survives.

Sixteen-time world champion rodeo cowboy Jim Shoulders, explains “It’s not whether you’re gonna get hurt, it’s when and how bad. It’s why the Romans went to the Coliseum to see the lions eat the Christians.”

Put on a cowboy hat, jeans and boots, and take your chances. Where win or lose, everything you’ve worked for, everything you’ve dreamed about, comes down to a matter of seconds. Each one, its own heart-pounding eternity. Blood lust is optional.